Urban Forests are a man-made environment that are managed either through deliberate intent or haphazard decisions. The Urban Tree Alliance brings a strong understanding of urban forestry management to help property owners, community groups, and municipalities manage their trees. The first step in managing an urban forest, as with anything, is to understand what you have. This is accomplished through an inventory. Next priorities, means, and needs are combined to develop a management plan. We think that everyone from the owner of a residential plot up to large municipalities need to understand and manage their forests. Using state-of-the-art software like GIS and i-Tree we can help property owners, communities, and municipalities understand, manage, and attribute value to their trees.